Finally, a fair future for Generation Rent.

Homeownership with no deposit, no mortgage, no credit score.

A new housing concept in East London.

Launching 2026

London- Historic street of brick townhouse buildings in Spitalfields area of East London
3.png
The Forge new homes to rent in Upton Park, former site of East London Bus Company
Mirror Rivers in East London
Silhouette of an empty gas storage cylinders against the dusk sunset sky in London.
1.jpeg
Cityscape of Stratford
Brand new empty block of flats in Stratford, east London, England

1 and 2 bedroom homes for first time buyers.

  • Floorplan

  • Living space

  • Kitchen

  • Bedroom

How it works

  • Buy equity in a property month by month. As easy as paying rent.

  • No deposit needed. Avoid the endless cycle of saving for a moving target as affordable homes stretch out of reach.

  • Bypass traditional financing hurdles and jump straight to owning. No need for a mortgage to start owning your property. This means you do not need to take any debt and do not need to pay interest rates.

  • We do not ask for your credit score. Your financial past doesn’t dictate your homeownership future.